Ceepackaging

Products

Alumnium bottle launched

FUSION is a synergy of engineering brilliance; aluminium and conventional can
manufacture to produce a family of DWI (Drawn Wall Ironed) bottles that can vary in
serving size, shoulder shape, neck length and closing options. Rexam’s development
partner is Italian based manufactures Frattini.
Steve Howell, Rexam’s Breakthrough Innovation Manager, who is heading up the
project, says:
‘FUSION represents an unprecedented opportunity for customers to evolve or reinvent
their premium brands – the bottles look great in numerous drinking situations where
the brightness of the aluminium reflects the light and makes the package really stand
out. The fact that it is so cold to the touch and reclosable means that consumers can
really appreciate an improvement in their drinking experience.’
FUSION production will commence in February 2008 at Rexam’s UK research and
development centre in Milton Keynes where a pilot line incorporating Rexam’s first
Frattini Necker is being created to support customers brand marketing development.
Full production lines are being planned throughout Europe.
• Available in either ROPP reclosable or Crown closure options
• Suitable for both carbonated and non-carbonated drinks
• Shatterproof, safe and cold to the touch
• Substantially lighter than an extruded metal or glass bottle equivalent and is
100% recyclable
• Superior graphic potential – utilising the full spectrum of Rexam ink and varnish
finishes including debossing
• Can be filled on existing bottle filling lines with minimal disruption
• Variable serving size, shoulder shape, and neck length enabling brand
customisation