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Premium packaging for premium fish food

The novelty of the package is the high degree of convenience being offered. The handle at the top side of the pouch allows the food to be easily transported to the garden pond. The true novelty comes when the handle is folded down. The front slider closure is now situated at the upper edge of the pouch and functions like a top slider. The seal above the closure ensures the functionality of the package.

This intelligent concept prevents food from getting stuck in the upper part of the bag allowing the package to be completely emptied in a convenient and efficient manner. Additional security is provided by the tamper-evident closure. The tamper evidence is provided by a membrane that can be easily broken prior to accessing the contents of the package for the first time.  This membrane is part of the Slide-Rite® slider closure system. The carrier handle can be used even after the packaging has been opened. The FlexZiBox-Pouches, integrated the well-proven slider technology by Pactiv, are produced by Nordenia, Halle, Germany, at the production site at Steinfeld.

„With this novel pouch we intend to offer owners of fish in garden ponds the benefits of an easy handling system”, states Stefan Kreft, responsible for global marketing for outdoor products at Tetra, Melle. “A further decisive advantage is that the packaging consists of a metallized composite film equipped with special UV-resistant properties. Thus the fish food is perfectly protected against sunlight and humidity and therefore provides a longer freshness and durability”, continues Kreft. Owing to the handle at the top side of the pouch the food will not be shaken or minced too much during transport.

This is not the first new package Tetra has developed with their two partners Pactiv and Nordenia. Prior to this novel package development the three companies mutually developed packages with front slider closures for fish food with and without handles. The new novel pouches will be available in Germany in the spring of 2008 on many varieties of Tetra brand fish food (Extrudate/sticks, flakes, pills) in 4, 7 and 15 litre sizes.

„The combination of Slide-Rite® slider closure and the carrier handle offers the

combined advantage of high comfort and comprehensive product freshness protection.

From the marketing point of view, the high recall value of the slider closure is an important marketing feature helping to promote the sale of the product”, adds Josef Honert, Marketing Manager of Pactiv Slide-Rite® Europe. Furthermore the innovative concept helps increase the brand image.

The Tetra group is a global leader supplying many products for the aquarium and garden ponds market. It belongs to the American consumer goods group Spectrum Brands with total annual sales of $250 million.

With more than 3,000 employees world wide, Nordenia International AG is a global manufacturer of flexible packaging, technical films and product components primarily for food, chemical, hygienic and pet food markets.

The patented Slide-Rite® closure system by Pactiv offers an easy opening and closing system for flexible packages keeping the contents safe, protected from the environment, and helping to prevent spills. These benefits make Slide-Rite® bags an ideal packaging solution for packages that are frequently opened and resealed. The Pactiv Corporation is a leading provider of sophisticated packaging solutions for consumer and food packaging applications with annual global sales of about $2.9 billion per year.