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Sleeves dress up dressings

In

With the extension of the Remoulade and Mayonnaise range to include two new variants – Light Mayonnaise with Curry and Light Mayonnaise with Garlic – Rieber & Søn wanted to modernise the packaging of its K-Salat brand.  The company, who had worked with CCL Decorative Sleeves on other projects in the past, looked to them to deliver a quality solution.

The sleeves are UV flexo printed on 60 micron OPS and the design features full colour photographic illustrations. UV flexo was chosen for its high quality and suitability for multi-variant volumes.  To further emphasise the premium image, the sleeves are finished with an all-over surface matt lacquer that provides a soft touch finish. Unlike many other matt lacquers the UV flexo printed matt lacquer is scuff resistant, ensuring that it remains undamaged throughout the supply chain.  Careful predistortion of the K-Salat logo was also undertaken to ensure accurate positioning after shrinkage.

CCL Decorative Sleeves worked closely with Rieber & Søn throughout the project to ensure quick turnaround and to meet the required launch date.  The company supplied full project management and local support, including digital proofs for customer evaluation and assistance during application trials,

“CCL Decorative Sleeves has supplied us with a highly effective decorative solution,” comments Tina Quaade Olson, Brand Manager, Rieber & Søn. “Sleeves are not currently used a great deal in the Danish market, but we believe they provide a great visual impact that differentiates K-Salat from its competitors and enhances the brand’s positioning.”