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Finger pump selected

The introduction of the eight-unit line is the brand’s first entrance in the skin care market - and represents the first time a luxury fashion label has created an exclusively organic skin treatment product.

“The Stella McCartney brand is one of the world’s most influential and trusted in the worlds of fashion and fragrance,” said Norbert de Jong, Marketing Manager of Rexam Personal Care. “When a company with this type of cachet and market clout enters the organic skin care arena, and selects the Rexam F2 Finger Pump Foamer for one of the first SKUs in the line, it sends a powerful message.”

According to de Jong, industry research shows that sales of natural and organic cosmetics are projected to surpass €1 billion for the first time this year and that the category is growing at 20 percent annually.  “Clearly, there is a remarkable opportunity for makers of premium cosmetics and, therefore, for us, as creators of state-of-the art dispensers,” he said.

The innovative F2 Finger Pump Foamer is part of the Rexam Dispensing System’s family of instant, one-touch mechanical foamers – which boasts the industry’s widest application range.  These dispensers transform liquid into creamy, rich, natural, foam at the touch of a button, without chemicals or propellants.  “And,” de Jong added, “they convey the premium characteristics demanded by consumers of organic skin treatment products.”

The F2 Finger Pump Foamer — like its companion Mini-Foamer — is based upon sophisticated valve technology, is easy to use, extremely reliable and offers a variety of production advantages.  “And the consumer is happy, because she gets perfect foam quality, every time,” de Jong said.

Rexam at Luxe Pack Monaco Trade Show , October 23 -26, 2007
Booth RC16 / RD17, Ravel Hall

About Rexam Group
Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

Following the acquisition of O-I Plastics, Rexam’s sales from ongoing operations are approximately £3.7 billion. We employ some 23,500 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information on Rexam, visit www.rexam.com

About Rexam Dispensing Systems
Rexam Dispensing Systems has 9 plants, in the U.S., France, The Netherlands, Brazil and China, putting us in a unique position to serve global beauty, home and personal markets with an extensive product portfolio.  Products include samplers, lotion pumps, fragrance pumps and closures, foam pumps and complete packages.

Through our manufacturing capabilities and complete expertise, Dispensing Systems is a global leader in its field: Number 1 in foam pump technology, with the acquisition of Airspray in May 2006, Number 1 in spray samplers and among the market leaders in fragrance pumps, lotion pumps and cosmetic closures.  Committed to innovation, we create complete, efficient solutions that enhance our customers’ business performance.  We are the supplier of choice for many of the world’s leading beauty and personal care brands.