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Rexam innovates with Airless SkinCare packaging
The Airless SkinCare packaging*, developed by Rexam with a L’Oréal Paris patented design, constitutes a complete specific solution. All the packaging elements are manufactured by Rexam Dispensing Systems. Furthermore, this product is a totally new response to this type of market. By reconciling aesthetics with high end technology, this Airless SkinCare packaging is positioned as a product with high added value in the cosmetics sector.
The result is a superb packaging characterised by its purity and brilliance. The lower part is composed of a double shell container, one in PP, the other in SAN and distinguished by a transparent, shiny effect. The upper part is made of a fashion collar in metallised PP guaranteeing perfect airtightness (the formula is protected from the air) and a specific lockable actuator.
This complex packaging composed of 7 pieces is directly produced and assembled in the group’s factories. In France, 4 Rexam Dispensing Systems sites are involved in the manufacturing process, Le Tréport (SP343 pump), Tournus (moulding of the actuator, collar and ring, pump assembly), Simandre (metallisation of the collar, moulding of the SAN transparent shell, moulding of PP cup, assembly of the shell, cup, piston) and Le Creusot.
In the US, 2 other sites are also involved for the local supply, Thomaston (moulding of the actuator and pump assembly) and Sussex (moulding of both PP and SAN containers and assembly with the piston).
With a simple snap-click of the upper part (fashion collar and actuator) on the lower part (container), the Rexam patented purge ring makes it possible to create a vacuum in an atmospheric environment. The result is a simplified implementation allowing a high rate of filling.
Rexam Dispensing Systems offers L’Oréal Paris a total solution thanks to the complementary nature of its expertise and its total control of the manufacturing process. The presence of the Rexam group in all markets enables L’Oréal to adapt production to a worldwide scale.
