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Innovation Deli Wins Rexam’s 3rd annual Formulation Challenge

This year, the Challenge addressed the potential of Rexam’s newest platform in mechanical foamers – the squeeze-operated EZi Foamer – in the fast-growing body wash category.

The award to the winner was made at HBA Global Expo, booth #1915, in New York’s Jacob K. Javits Convention Center, September 18th.

Open to manufacturers, contract packagers, distributors and formulators, the product entry can target women, men, adults or children’s products, as long as it is developed for this latest, instant-foam dispensing technology.

Formulations were evaluated by an international panel of industry experts, including Pieter Jan Wiersema, Sara Lee; Irwin Palefsky, Cosmetech; and Jon Packer, Centerchem, Inc.

“Innovation Deli’s winning entry may serve to encourage product developers address the rapidly expanding body wash market,” said Norbert de Jong, Marketing Director, Rexam Plastic Packaging’s Personal Care Division.  “Our EZi foamer is our latest, brand-building mechanical foamer and is an appealing choice for makers of high-output bath and shower products, such as body washes, shampoos and soaps,” he said.

Innovation Deli will receive an award of €10,000.  The company’s technical director, John Hawkins – who has nearly three decades of experience in surfactant development and formulation – will receive a personal award as well – a paid weekend trip to Holland during Tulip Time.