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Rexam chosen by Rimmel to upscale its “Vinyl” gloss
A successful upscaling operation pulled off by Rexam for the new “Vinyl” gloss by Rimmel. It is all there, from high quality injection to excellence of finishing, enabling Rexam to meet the brand’s request for an elegant, modern and high quality product.Rimmel wanted to take its “Vinyl” gloss upmarket: it was asking firstly for a gloss bottle with thick and solid walls to create a more qualitative look. Rexam was able to meet this demand by creating an injected two-piece bottle, meaning greater control over thicknesses, especially at the bottom of the bottle, which is thick-walled to give an elegant magnifying glass effect when the bottle is filled. Rexam opted for ultrasonic welding of the two parts to ensure perfect airtightness for the product.
For the finishing, Rexam had to work on the precision of the silver hot stamped film on the bottle so that it perfectly concealed the weld line and gave the finishing a natural, high quality appearance.
Lastly, a clever trick to ensure an invisible injection point, which here was positioned in the middle of the engraving on the top of the cap, Rimmel’s emblematic crown.
