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Rexam claims pump has optimal end user experience

By NEWS SYSTEM
Published: October 8th, 2007
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Elegant, ergonomically superior and formulation-friendly… Rexam claims that its neutral Nea is the choice for today’s more advanced formulations…

Designed for optimal levels of retail shelf-appeal, end-user satisfaction and production efficiency, the neutral Nea lotion pump from Rexam Dispensing Systems represents the company’s latest breakthrough in dispensing technology that helps build brands.

Nea> – which contains no elastomers and features a glass ball – protects against formula discoloration, incompatibility, and allows for metal-free formula flow. As a result, it effortlessly and comfortably handles today’s most challenging formulations.

Sleek and sensually-designed, Nea opens exciting product development opportunities and communicates the ultimate in high-end brand characteristics.  At once technologically advanced and beautiful, this rigorously-tested lotion pump is a proven, quality dispensing design perfect for even the most viscous, sensitive and natural skin care products.

The Nea was developed to both maximize production efficiency and delight end-users.   Manufacturers will appreciate the fact that Rexam backs the new lotion pump with a fully-integrated, end-to-end production network throughout the Americas, Europe and Asia, for enhanced customization, design flexibility and reduced lead-times.

Consumers, of course, will quickly note Nea comfort, performance and quality. This ergonomically-correct lotion pump operates with the lightest of fingertip pressure, is quick to prime and does not splatter or block.

On the shelf – whether in the store, or on view, at home – theNea design is pure elegance, with the unsurpassed visual and tactile appeal that promotes retail “turns.”  Actuators are available in a wide range of colors and transparencies, enabling product manufacturers to select color palettes and cap designs to suit a variety of market sub-segments.
Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

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