Ceepackaging

Corporate

Merger completed

“Two years after the new Sidel Group was created in 2005, we are entering a new phase in our evolution.” Sidel’s President Gérard Stricher believes Sidel must adapt to two important market trends. “Customers are looking for global partners that can supply complete bottling solutions on the cutting edge of technology. There is also a trend toward providing customer service that is close at hand so that customers can get the most out of their investment throughout the useful life of their equipment.”

A single point of reference

Consequently, “We have made two major decisions. First, all Sidel products and services will now fall under a single brand name: Sidel.” For machines, complete lines and services, “a single brand name provides Sidel customers with a single point of reference and a guarantee of the highest standards of quality.”

Whether it’s a labeler sold in Mexico, a filler installed in Thailand or a complete bottling line in Ukraine, every customer can count on the same guarantee of excellence from a group whose operations span the globe. By focusing its efforts on a single brand, the Group also concentrates the synergies of its research and development resources for future innovations that take packaging equipment performance to new heights for beverage markets worldwide.

By the end of the year, the Simonazzi^TM, Alfa^TM and Gebo^TM brands will have disappeared. The Cermex™ name will continue to exist for non-beverage markets.

Teams working by your side

In another major development, “We have decided to expand the authority of teams working closely with our customers so that customers are served more quickly by specialists who understand their particular issues.” To make this happen, Sidel has created three clusters (the Americas, Asia/Pacific, and Europe/Africa/Middle East) to represent the Group’s complete offering of products and services. The clusters directly manage all customer projects, from defining commercial offers

to equipment start up. They also provide customer assistance that continues throughout the useful life of customer equipment as part of the LCM (Life Cycle Management) program.

Within each cluster, a multi-disciplinary team will be assigned to assist each customer. This new organization enables Sidel to be more responsive and closer than ever to its customers by providing resources locally to ensure frequent contact and a thorough understanding of local markets and customer expectations.

Sidel is one of the world’s leading suppliers of equipment for food and beverage packaging. It has 5,300 employees around the world and is a division of Tetra Laval.