Ceepackaging

Technology

Technology for brand protection

AlpVision presented its brand protection covert solutions for pharmaceutical products at the first anticounterfeiting
technologies meeting organized by WHO – IMPACT (International Medical ProductsAnti-Counterfeiting Taskforce) in Prague, AlpVision Vice-President, Philippe Jordan, disclosed the AlpVision integrated platform - Krypsos™ to conference attendees from all over the world, including government representatives from the EU and Asia, as well as pharmaceutical security
officers.
Krypsos™ is a server-based authentication system which can include the Cryptoglyph packaging
covert security solution as well as other security layers such as Fingerprint™ the AlpVision detection
solution based on intrinsic characteristics of the product. Third party overt coding such as Bar Codes,
2D codes or OCR can also be included.
The Krypsos™ solution enables brand owners to provide their supply chain with a single point of
contact for both fraud detection and genuine product authentication. It also provides valuable logistics
information and can generate helpful electronic notification. And it needs only standard electronics
equipment such as a flatbed scanner, digital camera or camera phone.
The camera phone could play a key role in developing countries where infrastructures are limited.
Often there is relatively good coverage by mobile networks. KrypsosTM is FDA CFR 21 Part 11
compliant and runs on Microsoft’s Internet Information Services (IIS).
First developed to help field controllers or supply chain partners performing inspection of
pharmaceutical products, the KrypsosTM solution is open to allow end-consumers getting access via
Internet.
Cryptoglyph is the only covert (invisible) brand protection solution using standard visible ink and
standard packaging production lines. Cryptoglyph now protects hundreds of millions of products
worldwide.