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Jordans claims biodegradable plastic good for its products

By NEWS SYSTEM
Published: September 4th, 2007
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Jordans has been busy re-launching its organic range.

A company spokesperson said, ‘Now our delicious new range is not only is it good for you, it’s good for the environment too. Our new plastic packaging material has taken three years to develop and is the first of its kind to hit supermarket shelves.  It is now biodegradable and we aim for the bags to be fully compostable by the end of the year.  As with our other boxed products, our cardboard boxes are both recycled and recyclable.’
‘The stylishly retro packs don’t just look good; our new designs are making a statement about what we believe in too. As a natural food pioneer, Bill Jordan’s passion for good food and the environment is reflected in the new organic range. On each pack are a series of symbols of which each represent a part of the Jordans story.’

‘The new organic range will be available in leading supermarkets from September and will include our bestselling Organic Porridge Oats and Organic Muesli, our revitalised Organic Crunchy (now called Organic Granola) and a delicious newcomer, Organic Flakes and Fibre!’

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