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Better protection for soft fruit
Infia UK, a leading packaging supplier to the industry, has announced an extended range of tailored packaging for the soft fruit industry. New for the 2007 / 2008 soft fruit season, Infia has extended their punnet and lid range with several new designs. The K 10, K 30 and K 62 punnet and lid formats provide a flexible range of configurations and sizes suitable for 125g to 750g of most soft fruit varieties. All Infia punnet and lid combinations are available in PP, PET or recycled “R” PET material.The KappaPlus collection of punnets and trays has a unique ‘transpiration’ hole embedded in the edge of the packaging to increase airflow and ventilation. Designed for ease of handling by retail staff, the range provides easy to apply, securely fitting lids that feature a new rib design for increased pack strength and improved protection during transit. The product’s stacking properties also optimise transportation and minimises storage costs.
Ian Seamark, sales director at Infia UK, part of the GSH Group said, “packaging has to strike a delicate balance between protecting the fruit from external contamination whilst allowing the product to breath. By incorporating a ventilation system into the packaging you can keep the fruit fresher for longer and limit the amount which ends up as waste. The ventilation system can also be successfully tailor made for the needs of the fruit, with one example being our new side-ventilated punnet, which is ideal for grapes.”
A well-presented product that is differentiated by good quality packaging can make a difference to the consumer’s decision and if the packaging does not reflect the higher quality of the product within, the customer is likely to choose on price and opt for the cheapest.
“UK customers demand quality produce that is well presented. It is essential that packaging meets the very specific needs of the fresh produce industry by providing additional protection during transit, preventing bruising to the contents during handling and presenting the produce to the customer in a way which reflects the quality of the product on offer,” added Seamark.
As one of Europe’s largest packaging manufacturers, Infia specialises in bespoke packaging innovation and design that meets the specific demands of the fresh produce industry.
