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New look in Austria
The new look for Austrian food manufacturer Landena’s range of Cucina Italian Cooking Sauces includes striking sleeve designs from CCL Decorative Sleeves.
The Cucina range comprises three varieties – Arrabbiata, Bolognese and Napoletana. The new sleeves incorporate attractive photographs of serving suggestions to maximise on-shelf appeal, while the all-over coverage provides ample room for detailed product information on the back.
The sleeves are manufactured in low shrink PET, selected to ensure minimal vertical shrinkage on the glass jars, and are gravure printed in 9 and 10 colours. A band of colour around the centre of the sleeve matches the three cap colours to distinguish the different varieties and CCL Decorative Sleeves worked closely with Landena to ensure accurate colour matching.
CCL Decorative Sleeves was selected in particular for its ability to meet the short lead time required for the development and production of the sleeves.
“The new sleeves create an attractive family image that helps to convey the quality of the products, and at the same time, are able to contain all the necessary product details without impinging on the graphics,” comments Dir. Gruber Bernhard of Landena.
“Furthermore, the service we have received from CCL Decorative Sleeves has been as impressive as the finished sleeves.”
