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By NEWS SYSTEM
Published: July 19th, 2007
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HEMA and Parfum d’image started to work together in 2005 to create a collection of small and fun eau de toilette that were presented in a display box. Hema’s first experience with the collection of own brand eau de toilette met with real success.

The year 2006 was full of new developments, in particular a superb iridescent makeup powder for the body presented in a delightfully retro pink cardboard box with black dots, including a powder puff.

Also in 2006, 5 Eau de toilette 50 ml with an ultra trendy retro pear were launched: White flowers, Tender bouquet, Mimosa, Violet, Rose seduced HEMA customers.

A new collection of eau de toilette

Following this commercial success, Parfum d’image has just created 5 new 30 ml Eau de toilette, once again with an ultra-trendy bottle and design concept: small dots decorate the transparent box which displays the round and flat bottle. A neck label placed on each bottle repeats the dots and gives a fun and shifting feel to the product.

5 scents each bearing its own colour:

Delicate:with its pale pink dots has refined and flowery notes for a gentle romantic sensation. A real cloud of gentleness.

Wild with its cherry red dots offers a scent of musk flowers for a seductive and undeniably feminine perfume.

Sweet proudly wears its pink dots. This sweet and slightly risky perfume with fruity notes exudes sensuality and audacity.

Pure:is dressed in blue dots. This fresh and fruity perfume with hints of citrus evokes a beach in the tropics.

Fresh: wears green dots. Its sparkling and refreshing scent exudes vitality, energy and sensuality.

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