Ceepackaging

Investment

Delivering bag in the box in Bulgaria

The new enterprise, called Rapak AD, is the first dedicated global supplier of bag-in-box technology in the region and brings together the local expertise of Herti-M, a Bulgarian packaging specialist for the wine and food industry, and the market knowledge and experience of Rapak, a leading worldwide supplier of bag-in-box liquid packaging systems.

This combination will enable Rapak AD to reach a greater number of potential customers in different industries, offering improved flexibility, faster service due to short delivery times, closer contact and a better response to customers’ needs

Rapak AD is able to supply a comprehensive range of bag-in-box packaging, filling systems and other related services, meeting the growing demand for this type of packaging from customers throughout the region.  Bag-in-box’s efficient, versatile and cost-effective liquid packaging format continues to generate interest from a diverse range of end markets including wine, water, soft drinks, foods, and chemicals.

The Head Office of the new business will be in Shoumen, Bulgaria.

 “We are responding to increasing demand for bag-in-box packaging throughout this important trading area, “ comments Ivan Mihajlov, CEO of Rapak AD.  “Our new joint venture is now able to offer customers, large and small, a seamless service and customised products suitable for all their liquid packaging requirements.”

“Eastern Europe is a very significant emerging market and the formation of Rapak AD provides the ideal opportunity to establish a serious presence in the region,” adds Stuart McPherson, DS Smith Plastics Segment Director for Liquid Packaging and Dispensing.  “For customers, the company offers all the benefits of a highly localised service combined with the very latest technology and expert advise.”