Ceepackaging

Events

Selling wine

Whether it be the variety of grape, wine-making methods or types of consumption, wine is in the throes of globalisation. At a time when this traditional culture is being exported to all four corners of the earth, it is up to marketing to differentiate the offer. In answer to this challenge, the Sleever® has become a decisive component of winegrowers’ packaging strategy.

“We’ll have the latest innovations in sleeving on show, including the best in decorative and collector items,” says Eric Masson, Sleever International’s European Sales Director. “We’ll have new ideas in printing technology and the most modern techniques for sleeve application.” Amongst our latest innovations, you will discover “Mirror Sleever’” : already a first award (Pro Hélio) with the mirror effect and also the Glassleeve (see the photo enclosed).

“The great thing about it is that it comes as part of Sleever’s unique system,” he says. “We are the only people who can take responsibility for every part of the sleeving process. We can work with your marketing people on design, using inks and printing technology we have produced, to get exactly the effect you want, using sleeving materials which we have developed and produced. We produce and supply the machinery to apply the sleeve, guaranteeing you a solution tailor made to fit your product, your process and your market.”

“We’ll have experts on our stand at Marketers by Vinexpo with experience of every aspect of the design, manufacture and application of sleeves to wine markets,” he says. “Come and talk to us about how Sleever International’s cutting edge technology can work for you.”