Ceepackaging

Products

Soap brand restyled

In August 2006 a new range of liquid soap Badedas appeared firstly on the English distribution and later on the whole European market. Among the references: latte nutriente, armonia di aloe, fruit fresh igienizzante. All have different formulations and packaging, with the objective to increase, in a market full of proposals, both product shelf recognition and impulse purchasing.

For a detergent brand directed towards the needs of the whole family, the new look intends to transmit elegance and, at the same time, emphasize the distinctive shape of the bottle.

In the search for harmony and equilibrium among three elements of packaging (bottle, label, and dispenser) Sara Lee asked TAPLAST to create a pump dispenser coherent with the new products on the level of design and efficiency, without excluding the possibility to reduce costs and increase productivity of the packaging line.

And so a new version of Nautilus is born, model 282/400, which completes the selection made of three other proposals (Brezza, Laguna, and Marea). Today, the Nautilus pump has replaced a previous TAPLAST solution (Guscio) used for the old Badedas liquid soap range. The total result is that of a strong eye-catching product on the shelf, a greater ease in allocation, a minor encumbrance and a renovated ease in use.