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Environment
Attempting green
Too many companies today overlook one of the simplest routes to environmental stewardship-ensuring that all printing paper they use is responsibly sourced and produced. With increasing environmental transparency in the paper and printing industries, it is now easier than ever for businesses to go green.That view comes from Derek Smith, a former paper industry executive who now consults to businesses, printers and marketers on the critical link between paper and the environment.
“Most businesses, from Fortune 500 firms on down, haven’t made the connection between the paper they use and their environmental footprint,” said Smith. “I’m trying to change that. Often times, it’s as simple as understanding what issues are important and then changing the paper they specify.”
These strategies include specifying papers with post-consumer waste content as well as papers certified by the Sustainable Forestry Initiative (SFI) and Forest Stewardship Council (FSC). Policies of both certification groups will be thoroughly discussed at the seminar.
