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Luxe Pack attracting decision makers

With its unprecedented international scope, Luxe Pack Monaco also transformed the Grimaldi Forum into an indispensable information platform. Backed by the industry’s top experts and designers, the exhibition was the site of in-depth analyses for efficient decision making. This was confirmed by the incontestable success of the conferences (including that of Jean-Charles de Castelbaljac) and Luxe Pack Trends & Market Observer, which gave its vision of luxury market trends and presented the very first market survey ever conducted on luxury packaging.

Luxe Pack thrives on selectiveness

An exhibition which opts for quality of the offering rather than opening up to anything and everything… This fact is rare enough to be worth mentioning and certainly plays a significant part in the success of Luxe Pack Monaco. Indeed, from 24 to 27 October, the 9,000 square metres of the Grimaldi Forum were always full: 5,590 visitors came to meet the exhibitors, i.e. 2% more than in 2005.
High quality visitorship, with 63.8% decision-makers, as stated by Nathalie Grosdidier: “In addition to an unprecedented number of visitors, all exhibitors stressed the quality of contacts which improved again this year. Luxe Pack is an exhibition which is unique of its kind. It fills an incontestable industry need and is now internationally renowned”.

First and foremost, visitors come to the exhibition to increase and optimise their development potential. They also want to meet top experts to assist them with their projects. This is where the main strength of Luxe Pack lies: guaranteeing the “right” contacts to visitors who represent leading European and international brands in the fields of cosmetics, perfume, wine & spirits, gourmet foods, etc. This strategy of selecting the most specialised offering – a must in the luxury industry – continues to win over a growing public.

At the heart of the latest trends

Beyond its business development potential, industry players also attend the exhibition to nurture a certain vision of their trade and find inspiration and pointers to innovate in an intelligent way.
In addition to the numerous conferences organised on site by top experts, Luxe Pack Monaco offers its attendants – visitors and exhibitors alike – quantitative and qualitative tools to help them with their strategic development.

The first Luxe Pack Trends & Market Observer thus held all of its promises and revealed 4 major trends, acting as prisms and providing insight on a market which is sometimes difficult to grasp as a whole:
• Material becomes light: bottles and packagings are permeated with the interplay of materials, colours and forms, bathing the consumer in a warm glow.
• Warning!: designs are benefiting from increased protection and packaging is becoming a weapon to fight against counterfeiting. Not forgetting greater awareness, as the luxury industry and its packaging take position at the heart of environmental issues.
• Care: At the heart of the relationship between the brand and the consumer, luxury products are increasingly attentive to details and customisation in order to create a unique experience. An aspect which is of major importance at a time when codes are getting intertwined and when customers – who are real experts – are primarily looking for closeness with the brands.
• Enchantment: Today, the luxury industry is targeting a younger audience, which prefers the pleasure of the senses to the formalising of the purchasing act. The packaging thus transforms the act of consumption into an enchanting surprise in order to rehabilitate the buying impulse.

These trends are totally focused on the consumer as a person and therefore convey optimism, even hope, and at any rate, prove that luxury goods remain a solid point of reference to hold on to in our society which is sometimes too driven by competition.

The Luxe Pack Trends & Market Observer also provided the opportunity to present the very first market survey of luxury packaging, conducted on the request of Luxe Pack by the company Ediliance. For the first time ever, among the figures revealed at the exhibition, the survey (due out in December 2006) values the European market at 3.5 billion euros for 2005.

This figure confirms the importance of the industry within the economy, particularly in France which is Europe’s leading market with a 23% market share.

While the cosmetic and perfume industries hold the lion’s share of the market with 68% (2.3 billion euros), other areas have an excellent development potential: Wine & Spirits (20%) – Clockmaking / Jewellery / Goldsmithing (7%) – Tobacco (4%) and Gourmet foods (1%). These are activity sectors where Europe has developed its know-how stemming from centuries of craftsmanship and tradition and which therefore can expect a good future if the industry continues to be dynamic and inventive.

Luxe Pack planet

More than ever in 2006, Luxe Pack Monaco has confirmed its international scope with 56 countries (exhibitors and visitors combined) represented at the event. While the “traditional” regions have once again asserted their presence, other countries are starting to respond very positively to the initiatives set up by Luxe Pack organisers: Asia, as well as North America and South America are among those target areas which should further boost their presence over the coming years.

The exhibition’s international success is also confirmed by the presence of journalists which flocked from all over the world to cover the event and discover the latest innovations of the major industry players: 54 magazines/press organs, 64 journalists, 11 countries

Still in the aim of assisting industry players on all markets with a high development potential on the medium and long terms, next year, Luxe Pack will stage its first Luxe Pack Shanghai exhibition on 19, 20 and 21 November 2007. Already present in North America (New York), South North America (Sao Paulo) and Europe - its historical market (Monaco), the luxury goods packaging exhibition is broadening its international scope with a door opening onto the vast Asian market.