Ceepackaging

Profiles

From machinery supplier to leader

Offering customers a complete processing/packaging production line, TNA can now not only include the design, delivery and installation of integrated packaging and processing equipment but also fully integrated operational elements such as power supply, voice and data cabling, wastewater management and building design.

“Our goal is to evolve from being a manufacturer of packaging machinery to pioneering the supply of seamless packaging and processing solutions,” said Alf Taylor, TNA Managing Director.

Initially targeting snack food production lines, the launch of TNA’s processing division is aimed to quickly expand encompassing all food processing/packaging segments.

“We strive to provide the best of the best in processing solutions,” explained Mario Pino, International Sales Manager of Processing. “Our customers have come to expect nothing less.”

With growing pressure to retain shelf-space and presence in the eyes of the consumer, processors are faced with numerous challenges when it comes to processing and packaging their products. With the availability of a true turn-key process/production line, project managers no longer have to ‘cherry-pick’ and coordinate multiple quotes from multiple suppliers.

Already well received by major international clients, TNA’s new brand identity has been regarded as refreshing, clear and crisp and truly reflective of TNA in the 21^st Century.

“There are many experts in the world, manufacturing high quality equipment, but only produce a small piece of the entire line,” said Pino. “TNA’s processing division will provide customers with equipment that’s unsurpassed and a complete processing and packaging solution to allow the complete integration of their operation.”

As a solutions provider, TNA claims its new division is not just a response from problems posed by customers. It also involves improvements to existing machinery and the company’s philosophy of “Rethink the Conventional”.

Both Taylor and Pino maintain TNA’s defining benefit is one of practical ingenuity. By taking as standard the things that competitors treat as challenges TNA can accommodate the needs of clients and develop machinery to meet those demands.

“And by accommodating these demands with greater speed, flexibility, quality, reliability and less wastage, TNA delivers lower costs per bag per minute, while reducing ongoing running and maintenance costs,” said Taylor.

TNA claims its ultimate objective is to offer end users an unrivalled packaging and processing solution and provide the industry with unparalleled technology at flexible and competitive pricing.

“Not only will we provide the equipment to service any logistical or geographical need, but our equipment is supported by one of the finest engineering and project teams in the world,” Alf said.

New brading 

Since 1982, TNA has transformed into an organisation which has earned the respect of the food packaging industry world-wide. By revolutionising the speed and flexibility in which factories can package products, TNA has redefined the performance standards of Vertical Form Fill and Seal (VFFS) systems.

“The company is entering a new and exciting phase,” said TNA Managing Director Alf Taylor. “We needed an identifiable brand image that would reflect who we are. It signals change and plays an important role in our expansion process, while still maintaining the dynamics and vision for which TNA is renowned.”

A significant milestone for TNA, this new brand identity solidifies TNA’s place within the food production industry and reaffirms the company’s commitment to delivering innovative products and services.

According to Shayne De la Force, TNA Group Marketing Manager, any good brand is a result of consistent messages, steadfast marketing efforts, positively reinforced images and good experiences for customers.

“As changes occur within industry, throughout markets and within client dynamics, we as a company must grow and our brand must evolve,” said Shayne De la Force. “The new TNA brand is part of that change process and gives us a visual platform from which we can continue to develop and expand our capabilities and customer base.”

TNA claim its new brand is more than just a fresh coat of paint. It is about growing business and delivering a strong message of engineering excellence, performance and reliability.

By looking to the future, TNA has been careful not to undermine its fundamental values and strengths by re-branding and has ensured that whatever decisions have been made are in sync with business rationale and company principles.“Our new brand creatively expresses our ideal ‘from one, many’ and is truly reflective of TNA in every respect,” said De la Force. “From ‘one solution, many applications’ to ‘one team, many global offices’.”

Already well received by major international clients, TNA’s new brand identity has been regarded as refreshing, clear and crisp and truly reflective of TNA in the 21st Century.

According to Mr De la Force, potential customers interact with a company’s brand before they meet a human face. “When people see our new identity, they will know we are a company that is passionate, pioneering and innovative,” he said.