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New look for Russian tea
IPPON design has redesigned the packaging for Rolben tea, a popular brand in Russia, representing one of a series of projects by the brand owner Rollton.
Tea is one of the most competitive markets in the Russian beverage industry, and new players are held back by hardy market leaders and the conservative tastes of consumers. Therefore the new Rolben pack had to conform to certain expectations of how a box of tea on the shelf should appear, while transmitting its basic advantage as an aromatic and natural tea.
Rollton has launched Rolben tea both in tea bags and loose, and has reinforced the new packs with an advertising blitz.
