Ceepackaging

Events

Decoding the Art of Luxury

With the creation of a future observatory, Luxe Pack Trends & Market
Observer, the execution of exclusive qualitative and quantitative studies
and a series of conferences led by the top specialists, Luxe Pack
provides its public with the essential resources for decoding the market
and adopting a winning strategy.
Exhaustivity benefiting creativity
Luxury is a universal language with 3 fundamental axioms – quality, exclusivity
and innovation – forming the common denominators for sectors which appear
very different: perfumery, wines and spirits, timepieces, cosmetics, etc.
Luxe Pack takes its strength from the heart of this diversity. Representing all
quality packaging sectors, the wide range of possibilities available for visitors and
exhibitors provides a transversal vision of problems, and a positive atmosphere
for the combined development of the most creative solutions.
The number one strength of Luxe Pack lies in its ability to make diversity rhyme
with quality. This strategy primarily allows visitors to meet with their optimum
contacts from exhibitors, recognised international specialists. These specialists
safeguard the reputation of the fair. More than 315 will be present this year at
the Grimaldi Forum and the surface area has been slightly increased since 2005
allowing new arrivals to access the exhibition hall at long last.
Tackling the issue: Luxe Pack conferences
Much more than a one-off glimpse of current luxury packaging, Luxe Pack is the
location for the emergence, forecasting and validating of tomorrow’s trends. To
this end, the organisers of Luxe Pack have brought together a fully fledged “pool”
of experts who will share their vision via the original conferences.

• Marc Rosen, internationally renown designer for luxury products, will raise the issue
of current times by excellence - the packaging of anti-aging treatments, or how, in a
world in which aging has become a full-on obsession, packaging can reinforce the
promise made by these treatments and trick the passing of time.

• Innovation, materials, the range of designs and the purification of lines are opening
up new prospects for the highlighting of luxury products. The specialist German
magazine Creativverpacken will propose an inventory of current leaders. This is the
occasion to attempt to answer THE question every professional asks: “What prospects
exist for the presentation of luxury products?”.
• The magazine Formes de Luxe, expert of the market in all its shapes and
dimensions, will lead two conferences in the presence of major actors from the
sector. The first conference will address the issue of traceability by presenting the fair
as a solution for combating counterfeiting and parallel markets. The second
conference will come back to current issues by raising the slightly controversial
subject of standard solutions and their compatibility with the spirit of luxury products.
• The Dragon Rouge agency will specifically address the benefits of luxury brands
considering a global design strategy including packaging, pos publicity, sales outlets,
etc. On the basis of a prestigious and diversified portfolio, Dragon Rouge will define
the status of luxury brands in a consumer society driven by desire and inspiration,
opening up the road for the investigation of new design languages.
Luxe Pack will address packaging from all angles and demonstrate the diversity
and the vitality of the sector via these conferences (and yet others such as that
held by Rexam, or the Brazilian Design Association Brasign, etc.). A packed
programme will be completed for the first time this year with the creation of the
Decrypting the major trends for the coming years is an indispensable exercise for
initiating and encouraging creativity in the luxury sector. This observation led to
the permanent drive to assist its audience and the creation of Luxe Pack Trends
& Market Observer by Luxe Pack.

This evolving and participation-based observatory aims to provide strategic
information on trends on the luxury market in terms of both quality and quantity.
Based on the combined expertise of its members, Luxe Pack Trends & Market
Observer will be the starting point for studies and deliberation concerning the
packaging universe for luxury products each year.