Ceepackaging

Events

Focus on luxury

With the creation of a future observatory, Luxe Pack Trends & Market Observer, the execution of exclusive qualitative and quantitative studies and a series of conferences led by the top specialists, Luxe Pack provides its public with the essential resources for decoding the market and adopting a winning strategy.

Exhaustivity benefiting creativity
Luxury is a universal language with 3 fundamental axioms – quality, exclusivity and innovation – forming the common denominators for sectors which appear very different: perfumery, wines and spirits, timepieces, cosmetics, etc.
Luxe Pack takes its strength from the heart of this diversity. Representing all quality packaging sectors, the wide range of possibilities available for visitors and exhibitors provides a transversal vision of problems, and a positive atmosphere for the combined development of the most creative solutions.

The number one strength of Luxe Pack lies in its ability to make diversity rhyme with quality. This strategy primarily allows visitors to meet with their optimum contacts from exhibitors, recognised international specialists. These specialists safeguard the reputation of the fair. More than 315 will be present this year at the Grimaldi Forum and the surface area has been slightly increased since 2005 allowing new arrivals to access the exhibition hall at long last.

Tackling the issue: Luxe Pack conferences
Much more than a one-off glimpse of current luxury packaging, Luxe Pack is the location for the emergence, forecasting and validating of tomorrow’s trends. To this end, the organisers of Luxe Pack have brought together a fully fledged “pool” of experts who will share their vision via the original conferences.
• Marc Rosen, internationally renown designer for luxury products, will raise the issue of current times by excellence - the packaging of anti-aging treatments, or how, in a world in which aging has become a full-on obsession, packaging can reinforce the promise made by these treatments and trick the passing of time.
• Innovation, materials, the range of designs and the purification of lines are opening up new prospects for the highlighting of luxury products. The specialist German magazine Creativverpacken will propose an inventory of current leaders. This is the occasion to attempt to answer THE question every professional asks: “What prospects exist for the presentation of luxury products?”.
• The magazine Formes de Luxe, expert of the market in all its shapes and dimensions, will lead two conferences in the presence of major actors from the sector. The first conference will address the issue of traceability by presenting the fair as a solution for combating counterfeiting and parallel markets. The second conference will come back to current issues by raising the slightly controversial subject of standard solutions and their compatibility with the spirit of luxury products.
• The Dragon Rouge agency will specifically address the benefits of luxury brands considering a global design strategy including packaging, pos publicity, sales outlets, etc. On the basis of a prestigious and diversified portfolio, Dragon Rouge will define the status of luxury brands in a consumer society driven by desire and inspiration, opening up the road for the investigation of new design languages.

Luxe Pack will address packaging from all angles and demonstrate the diversity
and the vitality of the sector via these conferences (and yet others such as that held by Rexam, or the Brazilian Design Association Brasign, etc.). A packed programme will be completed for the first time this year with the creation of the Luxe Pack Trends & Market Observer.

Luxe Pack Trends & Market Observer
Decrypting the major trends for the coming years is an indispensable exercise for initiating and encouraging creativity in the luxury sector. This observation led to the permanent drive to assist its audience and the creation of Luxe Pack Trends & Market Observer by Luxe Pack.

This evolving and participation-based observatory aims to provide strategic information on trends on the luxury market in terms of both quality and quantity. Based on the combined expertise of its members, Luxe Pack Trends & Market Observer will be the starting point for studies and deliberation concerning the packaging universe for luxury products each year.

On the basis of the services presented by exhibitors, the results of the deliberations and the analysis of the observatory will be revealed at the fair during a conference open to all visitors.

Members of Luxe Pack Trends & Market Observer
• Clotilde Briard, Journalist at the Marketing chronicle of Les Echos
• Agnès Kubiak, Artistic Director of Style Vision
• Anne Lavaud, Chief Editor of the Formes de Luxe magazine
• Véronique Liabeuf, Associate Managing director of Dragon Rouge Cosmétique & Santé
• Béatrice Mariotti, Vice-Chairwoman of the Carré Noir agency
• Dominique Robert, Teacher at the Ecole Boulle, “communications area” department

This is also the occasion to disclose the results of another original initiative launched by Luxe Pack Trends & Market Observer. Executed in collaboration with Ediliance, the first quantitative study on the luxury product packaging market will provide previously inexistent figures which are keenly awaited by the entire sector. This study aims to become a long-term event, allowing for the creation of an effective barometer for market developments.

When luxury takes a stand
State of the art, objects of art, Luxe Pack takes a new step forward this year by proposing original and fun sources of inspiration for visitors and exhibitors, in the form of two “Special Design” exhibitions.

• The famous Ecole Boulle, challenged its students, exclusively for Luxe Pack. This challenge has been met by this young talent who will present an original exhibition on the theme of “Pos publicity from the future”, displaying prototypes made up of symbolic items referring to luxury and strongly based on the imagination.
• Chad Lavigne, designer, has won international awards for his work on several occasions and is renown for his packaging creations for leading perfume lines such as, to name just a few, DNKY, Marc Jacobs, Kenneth Cole and Sarah Jessica Parker.
He displayed his impressive “Mural” fresco for the first time at Luxe Pack New York last May, to the enthusiasm of many visitors. On the basis of this success story, this unique and artistic wall created from components provided by the new “Product by design” section of the Revelations brand will cross the Atlantic to be admired at the Luxe Pack Monaco.