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No worries for Pfeiffer

By NEWS SYSTEM
Published: August 29th, 2006
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Less than half a year after its launch at Luxe Pack Monaco 2005, Cremosa, the latest Gel- and Lotion-Pump design from Pfeiffer*, is now used in its lotion version for German brand Sans Soucis.

A fruit of the collaboration between DieterBakicDesign and Pfeiffer, Cremosa marries ergonomics and design. Thought out down to the smallest detail, the pump has a luxurious conical shape and matte finish.
Highly practical, Cremosa’s actuator features a slight indentation to comfortably fit the finger.
This packaging solution meets the demands of both the mid and prestige market.

A cosmetics brand featuring spring water from Baden-Baden, Sans Soucis chose the lotion version of Cremosa for its bodycare line.

To perfect the elegant design of its all-white bottle with silver printing, Sans Soucis opted for a matte white pump with a shiny metal outershell. The result is pure and ultra-chic packaging. For high protection and to show the end-consumer that the product is closed and unused, the pump is covered by a protective sleeve.
Launched mid-May in Germany, this item is now available in stores internationally and via the Internet.

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