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Technology
Labelling protecting brands
High-end goods such as MP3 players, digital or video cameras have become increasingly popular with consumers in recent years. A trend which, unfortunately, has been attracting product pirates and grey marketeers as well. By selling fakes or goods that have been tampered with, they circumvent the regular market, frequently inflicting losses in the millions on manufacturers of branded products. The biggest damage is caused by loss of sales revenues, unjustified warranty claims, product liability actions and misuse in conjunction with returns and recycling practices. In addition, product piracy causes considerable damage to the image of brand manufacturers.
This is why Schreiner ProSecure has been providing reliable authenticity and brand protection through customised security labelling solutions. Particularly in the consumer electronics market a comprehensive approach to security is crucial: from the manufacture of individual assembly components all the way to the point of sale. Only manufacturers who are able to monitor their entire supply chain can guarantee the authenticity of their products. This requires a seamless system of labelling solutions allowing consumers to quickly identify an original product as well as giving experts legally binding proof of authenticity.
Yet similar to the vast offering on the consumer electronics market there is a wide range of choices in the field of security products. That is why Schreiner ProSecure adapts its modular security concepts exactly to the requirements of the respective manufacturer and integrates these modules into the particular production process. This complex approach pays off because in many cases merely warding off one unjustified product liability claim by means of the ProSecure solution will give the company the return on its investment.
An example from the field that can easily be applied to MP3 players, digital or video cameras is the custom solution developed for Jemella. The British trend brand sells electrical hairstyling products which are a must for fashion-conscious people. As a result of this popularity, Jemella’s products were frequently copied or sold without proper authorisation. Now Schreiner ProSecure’s experts have put a stop to this. They developed an alpha-numerical KeySecure code which is embedded in a counterfeit-proof, three-dimensional holographic label. The advantage: every authorised article bears an individual encryption code enabling dealers and consumers to authenticate the item via the internet at any time. Jemella benefits from the plus in security in another way as well since the system allows the company to check its distribution channels via the online queries.
The individuality of customer requirements is matched by the versatility of the product and brand protection solutions offered by Schreiner ProSecure. The spectrum ranges from authenticity markings via tamper evidence (proof-of-first opening) and tamper protection all the way to complete tracing system solutions: A portfolio with which Schreiner ProSecure has been successfully serving such sectors as engineering and pharmaceuticals for many years. Lately, the consumer electronics market has been increasingly benefiting from the know-how of ProSecure’s experts as well. A transfer of knowledge which pays dividends for both sides.
